Business Analysis and SEO

                                               Business Analysis and SEO

Business Analysis is a process to understand Business Niche Market and Target specific Market, Analyzing and understanding the SEO Status of website and planning a SEO strategy. Most important aspect SEO campaign is to understand a business in and out and gauge the target market. Website should mirror the business model and transform the aspects and apart from being search engine friendly. Planning phase is first decisive step and important for future activities

Business Research:

• Business Information Gathering or Collection
• Identify Major Competitors in Market
• Analyze Current Traffic both Organic and Paid
• Alexa/Quantcast Rank
• Keyword Strategy and implementation
• Google Page Rank
• Identify Key Improvement Areas
• Strategize an Action Plan

Tables for SEO Audit and Tools for SEO Analysis:

Commonly included in Business Analysis of SEO

• Competitive SEO analyses detailing top competitors in your industry and their SEO performance.

• Keyword performance reports that include current rank, difficulty to rank, monthly searches, organic CTR, and competitor keywords.

• Backlinks audit to identify spammy, low quality links.

• Off-page linking building reports to measure link building activities.

• Page performance data, such as load speed and navigation. 

• Information about site layout and structure.

• Content audit that identifies repetitive/duplicate content and pages lacking in content.

• Use of alt text for images.

• Use of meta descriptions.

• Use of social media integration

• Use of social media integration.

• Responsiveness of site design on desktop and Mobile