BrandView innovative a way of getting a pulse of consumers' wants, needs and beliefs. We believe in ever evolving consumer behavior and its impact on market. Our research can be used to determine how a product could be marketed, determine 7 P’s of marketing, pre – launch of product, post launch of product. As market research will be quintessence of marketing. BrandView research does help producers and the marketplace. Study the consumer and gather information about the consumers’ needs and wants. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research.
We offer range of services in Market Research:
Through market information we can know the prices of different commodities in the market, as well as the supply and demand situation. BrandView have a wider role in helping their clients to understand social, technical, and even legal aspects of markets.
Market segmentation has a greater role in new business ventures gives insightful information and answers 5 W’s. Segmentation based on various factors which impact business both in prositve and negative way.
Markets are two types Static and Dynamic markets. Based on various factors dynamic markets either move upward or downward, during a period of time. Determining the market size will help with a new innovation. In this case, BrandView will help you to derive the figures from the number of potential customers, or customer segments.
SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes.
Another factor that can be measured is marketing effectiveness. This includes:
· Customer analysis (Segmentation of target customers)
· Choice modelling
· Competitor analysis
· Risk analysis
· Product research
· Advertisement research
· Marketing mix modeling
